Privacy Policy
Active Planning Leads Ltd.
Effective Date: 4th April 2025
Who We Are
Company Name: Active Planning Leads Ltd.
Company Registration Number: 12862897
ICO Registration Number: ZA800152 (registered under the Data Protection Act 1988)
Registered Address: The Old Chapel, 33 Church Street, Coggeshall, Essex, CO6 1TX
Email Address: info@activeplanningleads.com
We are a data services provider, republishing publicly available planning application data from councils across the UK and Northern Ireland. Our services are designed to assist businesses in direct mail marketing by providing access to first-stage planning application data.
What Data We Collect
We collect two types of data:
1. Publicly Sourced Data
- Data from planning councils including applicant names, addresses, and planning details.
2. Website User Data
- Contact details submitted via our website (e.g., name, company, phone number, email address).
- Technical data (e.g., IP address, browser type, time zone) through cookies (see Cookies section below).
How We Use Your Information
We use the data we collect for the following legitimate purposes:
- To provide and deliver our services.
- To respond to inquiries and provide customer support.
- To improve our website and user experience.
- For legal compliance, where applicable.
Our use of personal data is always under the lawful basis of Legitimate Interest or, where required, Consent.
Lawful Basis for Processing Data
Active Planning Leads Ltd. operates under the guidelines of the Information Commissioner’s Office (ICO) and processes data under the lawful bases outlined by the UK GDPR, specifically:
- Legitimate Interests: Repurposing publicly available planning application data for business-to-business marketing.
- Consent: When you voluntarily provide your details via our website forms.
- Legal Obligation: Complying with relevant legal requirements.
Public Data Disclaimer
Active Planning Leads Ltd. collects and republishes data that is lawfully and publicly available through planning application registers maintained by various local councils and planning authorities in the United Kingdom and Northern Ireland.
We are an independent data provider and are not affiliated with, endorsed by, or acting on behalf of any local council or government planning authority.
The public data we process is obtained under the lawful basis of Legitimate Interest, as permitted under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We take all reasonable steps to ensure that data republished by us is accurate and used solely for legitimate business-to-business marketing purposes.
It remains the responsibility of each planning authority to manage the lawful collection, publication, and maintenance of planning application data. Any queries or disputes regarding the original collection or publication of such data should be directed to the respective planning authority.
How We Store and Protect Your Data
All personal data is stored securely on encrypted systems with access limited to authorised personnel. We retain data for as long as necessary to fulfil the purposes described in this policy, or as required by law.
Where data is required to be deleted or destroyed by law, we ensure it is securely destroyed in accordance with legal and industry best practices, including secure digital erasure and physical destruction of data storage devices where applicable.
Data Sharing
We do not sell or share personal data to third parties for unrelated marketing purposes.
We only share data:
- With our clients for direct mail marketing, specifically targeting applicants of first-stage planning applications.
- With service providers who assist in operating our website (e.g., hosting providers), under strict data processing agreements.
- Where legally required, with regulatory or enforcement authorities.
Your Rights
Under UK data protection laws, you have the following rights:
- Right to access the personal data we hold about you.
- Right to request correction of inaccurate data.
- Right to request erasure of your data where applicable.
- Right to restrict or object to certain types of data processing.
- Right to data portability in applicable circumstances.
To exercise any of these rights, please contact us at info@activeplanningleads.com.
Cookies Policy
Our website uses cookies to enhance your experience and gather analytical information about website usage.
What Are Cookies?
Cookies are small text files stored on your device to help websites function properly and improve user experience.
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality (e.g., contact forms).
- Performance/Analytics Cookies: Help us understand how visitors use our website via tools like Google Analytics.
- Preference Cookies: Remember your settings and preferences for future visits.
Managing Cookies:
You can control cookies through your browser settings, including blocking or deleting them. Please note that disabling certain cookies may affect website functionality.
You can learn more about cookies at https://www.aboutcookies.org.
Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies before submitting personal data.
Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the effective date. We encourage you to review it periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
Active Planning Leads Ltd.
The Old Chapel, 33 Church Street, Coggeshall, Essex, CO6 1TX
Email: info@activeplanningleads.com
By using our services, you agree to this Privacy Policy.
